Personal branding is about that how people think about you. It isn’t about that what you think about yourself, but rather is about how others think about you. It means that make your image and every one recognize you and believe that only you have the solution to their problems. A brand name always make your unique identity and what makes you unique makes you successful.
Branding is a great way to let people knows who you are and what you are offering. it’s a way to start developing or establishing a relationship with people before you actually meet. Personal branding means identifying yourself and displaying your personality to attract with other people. It shows that you are the product you trying to sell. Many people think that personal branding or self promotion is just for celebrities such as Paris Hilton or Britney Spears, yet each and every one of us is a brand. Self promotion, by definition, is the process by which we market ourselves to others. As a brand, we can influence the same strategies that make these celebrities or corporate brands appeal to others. We can build brand equity just like them.
Personal Branding describe as to make your name as a brand and deliberately getting yourself in front of others. It is a trick offering valuable and connecting that with the right people and see what you are offering is valuable to them at the moment. Internet provide the solution of the personal branding and self marketing . There are various internet tools which really helps you to make yourself unique for example:-Email marketing,online marketing. Every one knows that emails are used for communication. With the popularity of internet things change day by day. People not use email only for communication but many companies are involved in solving the problems of the people through emails
As you know that internet is the best source of communication. And with the help of email marketing you can communicate with different people very easily. Email also provide an opportunity to make your email address as your brand name and communicate with different people so that people know about you that who you are and what you are selling so emails are very popular to make yourself as a brand name and you can displaying yourself and identifying your personality and interact with lot of people. Your professional email represent you as a brand name if you make an email address with your product name it shows that you are advertising yourself and and no one can delete your email as spams. So in the nutshell if you want to make yourself as a brand and promote your business on the internet then always make professional email which shows your unique identity and everyone recognize your brand and know about that who you are and what you are selling.